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All Crews - Booking Agents
Book Chapters / Author Comments
As All Crews went to press, Tracey closed Ton Promotions. Caroline’s agency Unique also closed. ESP International has clocked up ten years. And a seismic shift in the artist management landscape was caused by the arrival of Echo Location. Oakely’s familiar from Breakbeat Kaos and Dogs on Acid. Obi Asika had been promoting events in Leeds. Both spotted a gap in the market. "Obi heard DJs complaining. I heard complaints from where I was. So many were saying, 'I get my information last minute. I don’t know where I’m going'. They could be going to Russia that month and not even know it. We started with all systems in place. We’re on-line 365 days a year, 24/7. Artists can check their diaries, download itineraries and check flight details." Signing
Grooverider was a major coup. "When the godfather’s saying, 'These guys are alright.' That’s Massive."
Mampi Swift joined up. His diary filled and others – Pendulum, Bad Company, Blame, Chase & Status, GQ, Dieselboy, Lemon D, Dillinja, IC3, Friction, Hazard, Sub Focus, TC, Noisia followed. Jho also has a handle on the promotion side. "Promoting artists’ tunes or raising their profile’s by booking a magazine spread, getting them featured by Anne Mac or Zane Lowe – whatever it takes. No other agency was doing that. Obi dots the Is and crosses the Ts That’s what you need to survive."
You can get back to the start of the feature by clicking on the book cover image..
Words: Bryan Belle-Fortune
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